Figures by Numbers
Canberra, Australia
Table of contents:
$4,000 Google Ad Investment that Minted a Recurring $100,000+ Per Year for Bookkeeper
UPDATE: Figures by Numbers is back to advertising and has grown to a team of eleven with a goal to hit thirty. More campaigns for this client coming soon.
Today I’m going to show you the power of Google Ads to generate a serious ROI (return on investment).
Figures by Numbers, a 2022 founded bookkeeping business has hit $100,000+/year from $4k spend. [Update: $$$ TK]
For some businesses... Google Ads just makes sense.
A well setup campaign will print money on demand as you feed the hungry crowd. And that is exactly what my client has found. They saw a gap in the market where the quality of bookkeeping providers were just not up to scratch.
Other bookkeepers were not keeping up with the Australian regulations or just not helping businesses understand their financial position -- this has given my client the edge.
So, the advertising return on investment has not been a problem. It's the fast growth and too much work which has caused issues. This campaign was paused for a few months as the business trains up employees and hires more bookkeepers!
$13,000 in Recurring Revenue from One Client
When you need fast results...
Paid advertising, especially Google Ads is a gold mine for in demand services.
With a freshly launched business, they wanted clients fast.
The timing of the campaign was perfect as we entered tax season.
With many businesses keen to catch up on their books or replace the low quality services they were using.
Figures by Numbers was able to fill the quality gap and land clients easily.
Including, landing a major client where they were able to take on the financial function until the business could find an internal CFO - who has continued to love the quality of work my client provides.
Update: Figures by Numbers is back to advertising and growing rapidly
Anatomy of a Campaign: How to Google Ads
Paid advertising is a simple concept that 'just' needs the mathematics to work.
Run ads. Get clients. Repeat.
The details are where it matters.
From the: Offer > Ad > Landing Page > Phone call/Sales Page > Back End > Delivery.
Any part done wrong can ruin a campaign (or make it challenging).
One of the most common issues with campaigns for a business is closing sales. Especially for businesses that have a receptionist or front office that is not used to taking sales calls.
For Figures by Number, we got everything nailed, except... picking up the calls. Nearly every call that was answered was closed brilliantly!
Missed calls cost them somewhere in the range of $20,000-50,000 per year.
Luckily, a simple switch to a dedicated bat/money phone and we were off to the races.
Below is our deceptively simple campaign. Advertising a reliable Aussie bookkeeping company that you can actually call.
Here is a sample of ads and a landing page:
The beauty of Google Ads for the bookkeepers in this case was almost instant clients. In part some luck with brilliant timing of advertising in the lead up to tax time for the ideal launch.
Example Google Ads
Check out some of these ad examples for inspiration.
The Importance of Optimisation
While Google has made it a lot harder to test your ad copy these days.
Here's some clear reasons why you'll want to test different copy angles:
Was able 3X CTR on My Dress Affair's Google Ads
Joanna Wiebe (copyhackers.com) optimising Google Ads for a Mountaineering School
Example Campaigns
Check out some of these campaigns:
Owner exploring the roofing business and quickly finding success.
New self storage facility just built and needing to be filled.
Residential heating and cooling company.
GET YOUR OWN CAMPAIGN
Become a successful case study.
Make it known to the world or keep it your secret.
Get in touch to create your own successful marketing campaign.
I’m Jamie😏
