Local Business
Google Maps Profile
Table of contents:
Google Maps 3 Pack: The Ultimate Goldmine for Local Service Businesses
What would an extra 5-10 calls do for your business?
What about fifty? Or a hundred? Or a thousand extra calls?
What if those calls were practically free?
For local businesses Google Maps is the most profitable place on the internet for local businesses.
Here's what it looks like:
It doesn't look like much... But,
Google has created the search engine. The one that has dominated for over twenty years now.
Currently, Google processes over 8.5 billion searches per day.
And represents a search market share of over 94% in Australia, 88% in the United States, and over 91% worldwide.
Google search may in fact be the first real monopoly ever... Especially for local search.
For businesses that don't show up for local search, it's like you don't exist. And that is a shame, because the maps section for local is the highest trust and best converting place online.
Benchmarks: Metrics for Google Maps
The median call rate for a business is 14 per month...
While "16% of businesses receive more than 100 calls each month."
And in my experience, the stats Google gives in the dashboard are under represented by 20-50%. That means you are actually getting more leads than Google can track.
So while you may not be showing up locally online... One of your competitors will be instead.
And they are crushing it.
The businesses taking advantage of their Google Business Profile are doing it with purpose.
Actively managing and investing to promote their listing directly and indirectly because they know the ROI (return on investment).
When someone is searching for a local business... the discovery rate via Google Search is mind blowing.
Here are a few of the highest percentage categories.
Search Rate %:
Photographers (88%), Landscapers (88%), Gardeners (88%), Tradesmen (87%), Legal (86%), Repairs (85%), Plumbing (84%), HVAC (84%), Locksmiths (84%), Cleaning (84%), Construction (84%), Roofing (84%)
Monthly Median Calls per Industry:
Car Dealerships - 167
Automotive - 68
Pet Services - 67
Dentists - 39
Repairs - 30
Insurance - 21
Storage - 14
Removals - 14
Plumbing - 14
HVAC - 14
Legal - 8
Accountant - 7
Financial Services - 7
Landscaping - 5
Cleaning - 4
Construction - 4
Roofing - 4
Tradesmen - 4
Locksmiths - 2
For the median industry calls, the results can range from terrible to amazing. The goal with actively managing your listing though is to make the top 10-20% and grab so many of the calls you want, that you have no choice but to thrive.
What results can you expect?
Well... That depends on your location and your competition.
Typically 3-6 months is a decent timeline for positive results in most competitive cities.
Here are some of the annual results for Joy's clients.
You can also see the Google Maps (GMB/GBP) vs Organic (website) results.
While the results you get are hard to know. With an analysis of your current Google Maps listing (scan report) we can check your listing and your competitors to get an idea of where you stand. We do know the benefits of optimisation though.
Benefits of Optimising Your Online Presence
Optimising your online presence gives you:
Successes
heating & cooling
Keyword: web design
December 2022
April 2023
Keyword: DWI lawyer
December 2022
January 2023
Keyword: memphis roof repair
February 2023
April 2023
Keyword: locksmith
February 2023
April 2023
Keyword: siding contractor
October 2022
January 2023
Keyword: financial advisor houston
January 2023
March 2023
Keyword: roofing company
October 2022
January 2023
More Successes
plumbing
More Successes
Keyword: car insurance
February 2023
March 2023
Keyword: storm damage
January 2023
May 2023
Keyword: asbestos removal
January 2023
May 2023
Keyword: artificial turf installation
January 2023
April 2023
Keyword: tree removal
February 2023
May 2023
Keyword: lasik eye surgery nyc
February 2023
May 2023
Keyword: junk removal
March 2023
July 2023
Want to Rank Your Google Maps?
Get our Google Maps guide and implement yourself.
Or hire us to implement it for you with a ranking guarantee.
Google Maps Guarantee:
Rank Top 3 within 180 Days
We guarantee you’ll rank in the 3-pack of maps for the three keywords (searches) you want (or if already ranking, expand your proximity) within 180 days or we'll keep working with you free until we do.
Note: Guarantee does not apply to service area businesses that hide their address. Google reduces visibility of these listings.
GET YOUR OWN CAMPAIGN
Become a successful case study.
Make it known to the world or keep it your secret.
Get in touch to create your own successful marketing campaign.
I’m Jamie😏
