List Management
Reactivation Campaign
Generate tens of thousands in 7-14 days WITHOUT spending on ads or buying leads
Do you have a hidden goldmine in your business?
Get your past customers back or reactivate unconverted leads with a simple text message campaign to your list.
Could such a simple text message book you out for weeks?
It costs close to nothing to get your customers to come back and buy something. A simple three text message sequence can get you more business than you can handle.
While everyone else focuses on spending a fortune to get new leads...
Are you keen to be a smart business owner and put this brilliant strategy to work?
Get a reactivation campaign all setup and ready to go.
Choose your package and fill out the onboarding form.
We'll do the rest:
Example SMS marketing campaigns
Multi day area campaign:
Multi day reactivation message sequence.
Text message day 1:
Text message day 2:
Text message day 3:
Want to target a suburb? Use the multi day sequence to allow the team to work in the one area for the week. Be efficient and reward past customers with savings.
9-word email (Dean Jackson):
A simple check in to see if they are ready to proceed with what they enquired about.
Text message:
Text message
Text message (Future Proof Agent):
Minimal is best.
You are just seeking a hand raise. It's a check in to see if they are ready, because they were likely just researching before. Now might be the perfect timing.
Did we do something wrong? (Jay Abraham)
Have any regulars become inactive?
How do you get back your lost customers?
"All you do is contact them. But, contact them sincerely and humbly."
Text message:
Text message:
Note that this reactivation strategy was originally designed to be in-person. Or over the phone, and as a last resort, a written letter.
Jay Abraham advises, start with the truth - they haven't been buying from your business or practice and you sense something is wrong. Check in on their lives and see if there is anything wrong. The point contact is to check on them. Then check whether you or your business has done something wrong.
With text message, we cut the overdramatic nature of Jay's message. That is better suited for in person or the phone.
But we still seek to solve for his two scenarios:
For the people that loved your service but no longer need it due to changed circumstances. Well, what do you think you can ask them to do? They are the perfect person to ask for referrals.
They would love to refer you, especially if your service solved their issue. They will most likely be happy to refer you to your perfect clients but just never thought about doing so. Depending on their knowledge of your business, you can guide them on who to refer or create a mafia offer that they can recommend on your behalf.
The conversation starter (Tristan Bond):
Conversation starter campaign for practice owners to reactivate past patients.
Text message:
You can grab their guide with complete walkthrough of script here - https://practiceacceleration.com/resources/
For best results, follow their advice:
"Don't change any of the copy! We've tested this thousands of times with thousands of practice owners and it works! There's no need to reinvent the wheel here. Ok?"
It's a very thought out approach to reactivation.
Promo text message:
Businesses using a promo to target lead opt-ins and past customers.
Text message (Burst SMS):
Text message (Proud Mary Coffee):
Reactivation special offer:
A simple offer for reactivation.
Text message (HelloFresh):
Text message:
Text message:
Text message:
Lost client? Ask a benefit question or simply create an offer. Then use your call to action.
Scheduled reminder:
A simple offer for reactivation.
Text message:
Text message:
Text message:
Name. Service. Call to action.
New announcement:
Press release in text form.
Text message:
Text message:
Story / reason for:
Use a story / reason because it is more persuasive.
Text message:
Text message:
Text message:
Text message:
Just don't tell customers that you were the one that asked the supplier to sew the labels on backwards... Or removed a broken tile from the roof and covered it with a tarp for dramatic effect... Or told the printer to use the 'wrong' packaging print etc.
In a genuine emergency, of course the text message campaign to the database can be a life saver! A genuine mistake story can turn your emergency into an opportunity. Make sure to use it wisely to your advantage, people are always looking for a reason to buy.
Customer satisfaction and reviews:
Stay on top of quality control and gather reviews or referrals from happy customers.
Text message:
Not sure how you are tracking with customers? Ask for feedback to find areas of improvement and where expectations are being exceeded.
Staying top of mind is a great way to increase your repeat business. Let happy customers remember their experience and address any concerns to potentially win back an otherwise unhappy customer. This also provides a major opportunity to systematically ask for referrals.
Package deal / AI chat bot (Graydon Ursel):
Reactivation campaign AI chat bot for med spa to automatically book phone calls for a package deal to past customers and leads.
Text message (Forever Booked):
Text message (Forever Booked):
Text message:
A very clear and amazing package deal that sells mostly through text.
Let the AI do it's magic and either focus on booking people in and answering any questions on autopilot. Train the AI to not go off script and focus on your goals.
This makes it easy for your team to be notified and jump in when needed to simply answer any other questions or just capture a deposit and book people in over the phone or text. Not much selling required by your team, making it a perfect campaign for most med spas.
Further package options can be better delivered once they visit the med spa and you can give a personalised assessment and offer the best treatment plan for their needs!
Membership:
Dramatically increase the value of your business and get reliable recurring revenue from a membership offer.
Text message:
Text message (Forever Booked):
Text message (Forever Booked):
Text message:
Increase loyalty, frequency of purchase, and purchase value by building and rewarding your loyal clientele. Get creative with awesome packages that your members will love and reward them with tremendous value.
A golden strategy to dramatically increase the value of your business with reliable revenue and potentially keep busy during quiet periods.
Loss leader:
Build your back end systems and dramatically increase your sales with loss leaders.
Text message:
Text message (Forever Booked):
Text message:
Text message:
Text message:
If you are doing a loss leader strategy, you need to SHOW the client the issues AND the transformations (Before and After). Take the pictures and videos, then display it to them clearly.
The loss leader is all about the foot in the door. You are just opening up conversations with the client to help them with their desires. Known or not.
A personalised beauty assessment that identifies and acknowledges their concerns -- loose skin, acne scarring, frown lines, age spots. Show them your past transformations to give them a clear visual of how you can help them get their desired outcomes.
This is even more easily applied to the service industry. Gutters full of debris? Cracks in downpipe? Leak in the wall? Tree roots in drain? Solar panels covered in dirt? Damp spot in backyard? Corroding hot water system? Cracked tiles on the roof? Deteriorating ducts of heating system? Mould in the air conditioner? Inside of chimney need patching?
The type of person to take you up on an annual maintenance check, air con inspection, or chimney clean has already prequalified themselves as a conscientious person that is happy to solve problems. You want the client informed with visual evidence to make sure they are confident and happy for you to fix the issue. You want that $50 inspection to $1,000+ in work to be a 'Glad they solved all those issues for me', rather than a 'Wow... A $50 inspection cost me an arm and a leg - never doing that again!'
I’m Jamie😏
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